Sunday 28 December 2014

THE BEAUTY INDUSTRY BY ALDOUS HUXLEY

Irony and Humor in 
"The Beauty Industry"
    Overall research indicates that 90% of women are dissatisfied with their appearance. In his essay "The Beauty Industry" Aldous Huxley describes the women of modern world who indulge themselves in the habit of using excess of cosmetics by using a literacy device, comic irony.  In order to make his point of view forceful and impressive, he has mixed humour with irony.
     By humour we mean presenting something in the most ridiculous manner, whereas irony is used to say something and suggest something else. The writer has employed these two literary terms quite artistically to criticize the modern women, who use cosmetics just to look attractive. 
     The writer humorously attaches the privilege of being attractive and beautiful to the feminine side and gives the figure of 130 million pounds which is used on this activity, almost twice the revenue of India. He humorously says that it is all because of the race to look attractive. However, he, very ironically says that today's women try to be more attractive and less virtuous than their grandmothers. His ironical but a bit humorous remarks that the campaign for more physical beauty seems to be both a tremendous success and lamentable failure, are full of meaning and purpose. 
     In short, in an ironical and humorous manner, the writer has tried to condemn the negative approach of women towards life.  

1 comment:

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